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BUSINESS STRATEGY:
Scienceoflife.com core products & services are Interactive, Integrative
Health and Disease managements Tools.
As a consumer & Health Professional network, Scienceoflife.com continues to
develop the most comprehensive, in-depth collection of Integrative Health
products, information and services available on the web.
While the Company provides certain free content and services, its base economic
model is being a:
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Service provider for other major Internet sites.
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Transactional e-commerce.
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Premium memberships.
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Fee-for-service.
Its economic model takes advantage of effective one-to-one relationship
building, profiling, and customization of Integrative Health oriented
information, products and services for the individual user to maximize the
revenue potential of the Company's online membership community. By successfully
converting the resulting membership information through data mining, database
marketing, and focused advertising, scienceoflife.com will develop strong
revenue streams from subscriber fees, premium content and services, and
advertising that will augment ordinary e-commerce revenues.
Welcome Center:
An introduction to Scienceoflife.com and its services designed to guide the
user through scienceoflife.com's information, products, resources and services,
depending on one's needs - General consumers, Health professionals, Executives
of Health care, Insurance and Managed care companies.
Site Search: Provides both keyword and concept searching of
scienceoflife.com's content database.
Treatment Outcome based Rating Center: Evidence based Disease Prevention
& Management by rating Medicines/supplements and other treatments
modalities including adverse effects, precautions, warnings and
drug/food/supplements interactions profiles for the Best Outcomes.
A base line ranking of the treatment modalities (already available) utilizing
meta analysis studies will be provided and patient (customer) based responses
will be added to rank/rate therapies.
The information will then be shared/sold to premium members, Insurance/Managed
care companies and other Health care Institutions
Health and Disease Assessment Center: An interactive Health center will
include the Integrative Health assessment, a personal medical record, and
laboratory tests that provide helpful information about the user's health.
Integrative Health Assessment: developed by Dr. Sudhir Bagga at the Life
Science Medical Center a unique interactive health/Disease assessment and
management tool that integrates the Best of Conventional and Alternative
Medicine (e.g. Ayurveda, Traditional Oriental Medicine - under development).
"The patient's responses to a comprehensive Health questionnaire along with
pertinent medical records information are interpreted using proprietary
assessment tools to help the consumer manage his/her Health and provide his/her
physician/Health professional with a better profile of specific conditions for
comprehensive & optimum Health/Disease management. This patient specific
information database program provides the most efficient and time saving
results, for the best possible Health care, by providing individual Health&
Disease management recommendations."
Personal Health Record (My Health analysis): will record the results and
recommendations from the Integrative Health assessment. This record becomes a
crucial profile that allows scienceoflife.com to recommend supplements &
other Health/Disease management choices.
Consumers will answer statistically validated severity based Health &
Disease questionnaire. Our interactive real time tools will generate
health/Disease management options, recommendations and solutions guidelines.
Nutritional Screening: An in-depth nutritional profile, which will result
in, a customized dietary recommendations as well as a nutritional program
(Phase III).
Content Syndication: Syndicated content products include the Integrative
Health Assessment.
Markets include online Health sites, the corporate market (both web sites and
corporate intranets for employee health), HMOs and other Health care
organizations.
Act as a service provider to provide personalized Interactive Integrative
Health and Disease management content and tools for other sites e.g.,
Yahoo.com, AOL
We will charge them according to the depth of services provided per member
(same as pay-per-view model)
These services will be:
1. Basic- content only
2. Standard- content and interactive Health/Disease assessment tools
3. Premium- all of the above and Outcome based Health/Disease management
(including Medicines/supplements) report cards
Premium Membership Subscriber Fees: Premium membership package
($19.95/month) offers personalized e-Health newsletter with personalized
selected topics, Health tips, Natural/Integrative Health articles, mind/body
Health exercises, and gender specific-women's, men's or children's Health
updates. News stories from Screaming Media will be included along with content
from scienceoflife.com's constantly growing databases.
Premium membership will include discounts on the dietary supplement line,
selected premium services such as the Medical Cybrarian service, laboratory
tests, and shopping in selected stores with our trade partners.
Discounts will also be negotiated for the following: Health and fitness
newsletter and magazine subscriptions, fitness club memberships, Internet
access, computer equipment, as well as travel and dining.
Professional Center: premium membership package ($29.95/month) Subscriber
Fees, Product Sales & Courses--for Health professionals involved in
Integrative Medicine and those interested in learning more about this field.
Scienceoflife.com will charge Health Professionals monthly membership fees to
access a package of professional information, services, and discounts focused
on Integrative Medicine. The package will include a specialized medical
e-newsletter, discounts on business services, telecommunications services,
travel, etc. services will also include online referral databases to Health
professionals, clinics, hospitals, fitness centers, pharmacies, Health food
stores, and other Health and fitness-related centers. These charges could be
subsidized by Pharmaceuticals, Managed care and other Insurance companies.
Other premium content, research services, and natural Medicine databases will
be accessible to members. A Professional Education Center will offer a full
range of Continuing Education courses and distance learning certificate
programs in Integrative Medicine.
FUTURE OPPORTUNITIES:
Although the Company will continue to focus marketing and sales efforts in the
U.S. marketplace, it intends to move globally through licensing arrangements
into various regions and/or countries of the world e.g., France, Germany,
England, India, Pacific Rim countries. This will allow the Company to take
advantage of the highest acceptance of Integrative/alternative Medicine and
extend its global traffic percentage (currently 14%).
INVESTOR EXIT:
Scienceoflife currently seeks a strategic financial partner to establish itself
as a market-leader in the rapidly growing e-Health business arena.
Scienceoflife proposes to use the additional funding to accelerate product and
services development and further develop infrastructure.
The Company intends to provide its investors with liquidity within the first
five years of operations. Once scienceoflife.com's plans for initial growth are
in place and in full operation, it will be in a position to offer investors a
variety of possible options for selling their interests in the Company.
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